Building a Social Ambassadors Program — Live
Winning the narrative on social media is hard. Gaining traction for your organization’s message is becoming harder in a crowded social space. But you don’t have to do it alone. Your organization likely has hundreds or thousands of people that would help you spread your message.
This course will help you understand how to build a Social Ambassadors program to drive your narrative. We’ll make sure you understand the strategy and set reasonable goals. Equip you with templates and planning tools. Together we’ll work to help you launch your program at the end of this course.
Instructors
This is a join course with two Senior Digital Strategist Beth Becker and Brad Caldana
Beth Becker is the founder of Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. Well known for developing and leading NOI style digital boot camp trainings and mentoring the next generation of digital campaigners. Ms. Becker blends strategy with hands-on expertise in the use of social media to organize grassroots movements and energize campaigns.
Brad Caldana Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I’ve supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to several Presidential campaigns.
Session Dates
- March 4th at 4 ET – 1PT
- March 18th at 4 ET – 1PT
- April 1st at 4 ET – 1PT
- April 15th at 4 ET – 1PT
- April 29th at 4 ET – 1PT
- May 13th at 4 ET – 1PT
Sessions
Session #1 — Social Ambassadors Strategy
- Overview of strategic planning
- Examples of programs that work
- Planning Template
Session #2 Organizational Goals and Your Strategy
- Setting organizational goals
- Identifying likely supporters
- Planning Recruitment
Session #3 Program Calendaring
- Calendaring
Session #4 Recruitment Content Creation
- Landing Page resources
- Engagement tools
- Emails
- SMS
Session #5 Engagement Content Creation
- Engagement Copy
- Social
- Landing Pages
- SMS
Session #6 Conversions and Review
- Conversions
- Review
