Blogging 101

Brad · January 8, 2021

Blogs are still a key component to most organization’s website. When done well they are drivers of engagement and site traffic. Let’s make sure you’ve got the fundamentals of engagement covered:

Planning your blog post: “We’ll reference the blog planning template, talk about goals, and audiences.”
Producing better blogs: “We’ll be talking planning content that is focused, written to be engaging, and has a clear goal.”
Data and feedback: “Basics of google analytics and how to use traffic and clicks to determine value.”

Key takeaway: Having the fundamentals of blogging for an organization or campaign strategy so you can take next steps. 

About Instructor


Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

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