Audience Archetypes Strategy for Engagement

Brad · January 7, 2021

Critical to good campaign strategy in planning, web design, and content development is having an archetype to your core audience/s. Too often projects are planned without a clear idea of who the different audiences in the campaign are. This training is all about prepping you with a simple theory of why to use archetypes, and practical tools for developing and implementing them. Join us to learn about how to share the value of audience archetypes, as well as how to develop, and use them throughout your content to strategically increase engagement.


  • Intro
  • Problem & Challenges
  • Success we’ve seen
  • When and where to use
  • Archetype basic exercise
  • Distilling to core archetypes
  • Implementing the use 
  • Q&A

About Instructor


Founder of the Center for Digital Strategy and Author of The Digital Plan. I host training and strategy conversations to empower organizations and campaigns around the world. Also, serving as a Senior Digital Strategic Advisor for organizations and campaigns. I was the first Digital Training Director for President Obama. Over the last decade, I've supported nonprofit and NGO organizations around the globe. Including political campaigns and ballot initiatives from local races to the several Presidential campaigns.

39 Courses

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Course Includes

  • 1 Lesson