Essential to all good content, marketing, and advertising strategy are audience archetypes or user personas. Every major company uses them in their campaigns to engage and move people towards their target goals. Now you’ll have the power to equip organizations and political campaigns with this core strategy to engage people for positive change.
This course will help you not just understand audience archetypes but empowering you with the ability to lead others through understanding and workshopping audience archetypes. You’ll be able to run these workshops internally or for other organizations.