So you know that Google Analytics is a powerful tool to measure your website and understand your digital communications. But how do you actually use it? And how do you find anything that bewildering interface?This webinar will give you the basics on setting up your account, finding the data you need and interpreting Google-speak.
- Get guidance on what metrics to use… and which to ignore
- Google has its own terminology. Learn what terms like “bounce rate” really mean
- Understand what Google Analytics can do “out of the box” and what needs additional set up
- Get tips on navigating the interface