A Crash Course to Finding What You Need in Google Analytics | On-Demand

Emily Patterson · January 11, 2021

So you know that Google Analytics is a powerful tool to measure your website and understand your digital communications. But how do you actually use it? And how do you find anything that bewildering interface?This webinar will give you the basics on setting up your account, finding the data you need and interpreting Google-speak.  

  • Get guidance on what metrics to use… and which to ignore
  • Google has its own terminology. Learn what terms like “bounce rate” really mean
  • Understand what Google Analytics can do “out of the box” and what needs additional set up
  • Get tips on navigating the interface

About Instructor

Emily Patterson

Emily Patterson runs Bee Measure, an agency that helps clients use data to create more effective web content, social media outreach and digital marketing. Drawing on her experience at Public Broadcasting Service and Better Business Bureau, Emily started Bee Measure in 2016 specifically to help nonprofits and government agencies. Emily is a PMI-certified Project Management Professional. She graduated from Ohio University with a Bachelor’s in journalism and the University of Virginia with a graduate certificate in digital marketing. Emily lives in Charlottesville, Va. with her husband where she enjoys camping, skiing and sampling the area’s many breweries.

5 Courses

Not Enrolled
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Course Includes

  • 1 Lesson