Don’t ask voters to pledge to vote, ask them to pledge to get their friends to vote This training will detail how campaigns can use…
This training will detail how campaigns can use “Vote Tripling” as part of their GOTV efforts, a free, open-source RO technique designed by behavioral scientists specifically for non-activists. To win with relational organizing, Democratic campaigns must get their non-activists to mobilize their friends. Non-activists are the majority of the Democratic Party’s base, have stronger ties to irregular voters, and may be more effective messengers than activists. To get non-activists to be relational organizers, campaigns must use techniques simple enough to get strong engagement from impatient non-activists and elegant enough to help those non-activists select which friends they’ll mobilize and remind them to take action on Election Day. In this training we’ll talk about how your campaign can get many thousands of non-activists to urge three friends to vote on Election Day.
We’ll dig into:
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