Digital Ads for Political Campaigns – Resource Page

[et_pb_section fb_built=”1″ _builder_version=”3.0.106″ background_image=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/04/TheDigitalPlan_Header_full.png” custom_padding=”18px|0px|11px|0px|false|false”][et_pb_row custom_padding=”4px|0px|11px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11.1″ header_font=”|700|||||||” header_text_color=”#ffffff” header_font_size=”45px” header_font_size_last_edited=”on|phone”]

Digital Ads for Political Campaigns – Resources

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.106″ custom_padding=”24px|0px|136px|0px|false|false”][et_pb_row custom_padding=”6px|0px|24.0938px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.10″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”40px”]

Lesson #1

[/et_pb_text][et_pb_text _builder_version=”3.10″][/et_pb_text][et_pb_code _builder_version=”3.11.1″]<center><iframe src="https://player.vimeo.com/video/284033026" width="640" height="360" frameborder="0" allowfullscreen></iframe></center>[/et_pb_code][et_pb_code _builder_version=”3.11.1″]<center><iframe src="https://docs.google.com/presentation/d/e/2PACX-1vQZSBmDZ6RQ3yHf82WCkh77vXinU9rgyNEYwodDkD–k3jnJFF-lR2OS7LXFuFd23a2qlKvyaUW2h0f/embed?start=false&loop=false&delayms=3000" frameborder="0" width="600" height="366" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></center>[/et_pb_code][et_pb_text _builder_version=”3.10″]

Lesson #1 Resources

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.11.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/08/Ads-Planning-worksheet-image.png” url=”https://docs.google.com/spreadsheets/d/1ef_zs8iuqpIss-GZXjMk5L1RXi1SpgUPHppMTB_SODI/edit?usp=sharing” _builder_version=”3.11.1″][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11.1″]

Digital Ads Planning Worksheet

Open the link and make a copy to your drive or download as an excel file.

 
[/et_pb_text][et_pb_button button_url=”https://docs.google.com/spreadsheets/d/1ef_zs8iuqpIss-GZXjMk5L1RXi1SpgUPHppMTB_SODI/edit?usp=sharing” url_new_window=”on” button_text=”Get worksheet” button_alignment=”center” _builder_version=”3.11.1″ custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#b1de00″ button_font=”|700|||||||”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”6px|0px|24.0938px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.10″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”40px”]

Lesson #2

[/et_pb_text][et_pb_text _builder_version=”3.10″][/et_pb_text][et_pb_code _builder_version=”3.11.1″]<center><iframe src="https://player.vimeo.com/video/284259136" width="640" height="360" frameborder="0" allowfullscreen></iframe></center>[/et_pb_code][et_pb_code _builder_version=”3.11.1″]<center><iframe src="https://docs.google.com/presentation/d/e/2PACX-1vSQeEpG6GYLI9fk3pCi53vcN747LOnS1jMvMon0i4-oNkLigxlRlf_T64gXpxuCIR-eOChQMJuTNkKM/embed?start=false&loop=false&delayms=3000" frameborder="0" width="600" height="366" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></center>[/et_pb_code][et_pb_text _builder_version=”3.10″]

Lesson #2 Resources

Lesson recording will be available after Lesson 2
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.11.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/08/Google-AdWords-Planning-Template.png” url=”https://docs.google.com/spreadsheets/d/1lsLZYcVrR8HGfI2jScESsbsAyb43y5_zbSYL_Q2ujbE/edit#gid=0″ _builder_version=”3.11.1″][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11.1″]

Google AdWords Planning – Template

Open the link and make a copy to your drive or download as an excel file.

 

 
[/et_pb_text][et_pb_button button_url=”https://docs.google.com/spreadsheets/d/1lsLZYcVrR8HGfI2jScESsbsAyb43y5_zbSYL_Q2ujbE/edit#gid=0″ url_new_window=”on” button_text=”Get worksheet” button_alignment=”center” _builder_version=”3.11.1″ custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#b1de00″ button_font=”|700|||||||”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.11.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/08/Digital-Ads-Google-Planning-Worksheet.png” url=”https://docs.google.com/document/d/1NhLAdKJx3h8xC5-dbHX3oYIBdj_nEnmInTps9hA0__0/edit” _builder_version=”3.11.1″][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11.1″]

Digital Ads Google Planning – Template

Open the link and make a copy to your drive or download as an excel file.

 

 
[/et_pb_text][et_pb_button button_url=”https://docs.google.com/document/d/1NhLAdKJx3h8xC5-dbHX3oYIBdj_nEnmInTps9hA0__0/edit” url_new_window=”on” button_text=”Get worksheet” button_alignment=”center” _builder_version=”3.11.1″ custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#b1de00″ button_font=”|700|||||||”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”6px|0px|24.0938px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.10″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”40px”]

Lesson #3

[/et_pb_text][et_pb_code _builder_version=”3.12.2″]<center><iframe src="https://player.vimeo.com/video/286101031" width="640" height="360" frameborder="0" allowfullscreen></iframe></center>[/et_pb_code][et_pb_text _builder_version=”3.10″][/et_pb_text][et_pb_text _builder_version=”3.10″]

Lesson #3 Resources

 

 
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”6px|0px|24.0938px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.10″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”40px”]

Lesson #4

[/et_pb_text][et_pb_text _builder_version=”3.10″][/et_pb_text][et_pb_code _builder_version=”3.12.2″]<center><iframe src="https://player.vimeo.com/video/286259284" width="640" height="360" frameborder="0" allowfullscreen></iframe></center>[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”6px|0px|24.0938px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.10″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”40px”]

Bonus Training

[/et_pb_text][et_pb_text _builder_version=”3.10″][/et_pb_text][et_pb_code _builder_version=”3.12.2″]<center><iframe src="https://player.vimeo.com/video/288266552" width="640" height="360" frameborder="0" allowfullscreen></iframe>[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.11.1″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image url=”https://docs.google.com/spreadsheets/d/1lsLZYcVrR8HGfI2jScESsbsAyb43y5_zbSYL_Q2ujbE/edit#gid=0″ _builder_version=”3.12.2″ src=”https://centerfordigitalstrategy.com/wp-content/uploads/2018/09/screenshot-docs.google.com-2018.09.04-18-36-48.png”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.11.1″]

Complex Digital Ads Planning and Tracking – Template

Open the link and make a copy to your drive or download as an excel file. This document has two versions one to include overhead costs and one to just track raw spend. The video explains more. 

[/et_pb_text][et_pb_button button_url=”https://docs.google.com/spreadsheets/d/19lcAgKfaqONBbZ-UmgfM59DLZTOGwSg5l1x5tekKUBk/edit?usp=sharing” url_new_window=”on” button_text=”Get worksheet with Overhead” button_alignment=”center” _builder_version=”3.12.2″ custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#b1de00″ button_font=”|700|||||||”][/et_pb_button][et_pb_button button_url=”https://docs.google.com/spreadsheets/d/1bZww6a8_0PYMIs76RPTE07LFhZcYarOy3Gcv_uxQJic/edit?usp=sharing” url_new_window=”on” button_text=”Get worksheet with costs only” button_alignment=”center” _builder_version=”3.12.2″ custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#b1de00″ button_font=”|700|||||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]