Digital Ads for Political Campaigns

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Digital Ads

for

Political Campaigns

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.10″ custom_padding=”0|0px|12px|0px|false|false”][et_pb_row custom_padding=”|40px||40px” _builder_version=”3.10″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.10″]The impact of digital advertising is more clear than ever. But the cost of outsourcing digital advertising to a larger firm is out of reach of many campaigns. And we know these advertising platforms can be confusing to say the least. That’s why Beth Becker of Becker Digital Strategies and Brad A Schenck author of The Digital Plan and Obama campaign digital strategist are teaming up to offer this course.

Together we’ll make sure you understand the basics of digital advertising so you can run a successful targeted online advertising campaign that advances your campaign’s goals.

This is a 4 session intensive course with lesson one and lesson two during week one and then lesson two and three two weeks later. Each session is 90 minutes long and includes live Q&A, resource templates, and you’ll receive a recording of every session.
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Week 1

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Lesson #1 Digital Advertising Strategy

Wednesday, August 8th 4 pm ET/ 1 pm PT

90 Minutes

Big picture Digital Ads Strategy
Aligning your strategy to goals
Budget and strategy
Strategy by budget, goal, and network

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Lesson #2 Google Advertising Network

Thursday, August 9th 4pm ET/ 1pm PT90 Minutes

Getting Verified
Custom Lists and Targeting
Building a campaign AdWords
Building a campaign Google Display Network
Building a campaign YouTube

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This course is only $̶200 empowering you to run effective campaigns.

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Week 2

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Lesson #3 Facebook Advertising

Tuesday, August 21st 4 pm ET/ 1 pm PT

90 Minutes

Why FB Ads? Case Study or 2 (short)
Getting Verified for FB Ads
Basic Strategy Overview
Goals…Budget…Target Audience and Reusable content collateral
Goals

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Lesson #4 Reporting and Twitter

Wednesday, August 22nd 4 pm ET/ 1 pm PT

90 Minutes

Twitter Advertising Overview
Getting Verified
Building a Twitter Ad Campaigns
Ads Tracking Template
Reporting Template

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This cohort is closed but sign-up for information on future sessions or a self-paced option.

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