Email Open Rates Matter, Don’t be the nicest of the assholes.
Email open rates still matter. Actually the matter more than ever. ESPs Email Service Providers think GMAIL, MSN, Yahoo, AOL etc have been tightening up their deliverability standards. No they didn’t do this to make it harder for you to email people. It’s another link in Digital Strategy 2.0. Sure you used to test emails before to get better opens and…