Basic Video Fundamentals For Your Campaign

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The most powerful digital strategies include attention-grabbing engaging content. In a world where people are now well accustomed to seeing thousands of ads and images per day, video is a differentiator. 

Video is one of the most effective ways to improve your digital strategy and make a strong statement with your campaign. Videos are powerful, engaging, and thought-provoking and your supporters want to see them. 


But for many campaign teams, creating videos seems daunting. While you no longer need to be a professional video director to create awesome campaign video content, you can learn a thing or two from one at this year’s Digital Campaign Camp. In his session Basic Video Fundamentals, Braxton Z. Parr will teach you his tried and true techniques for video creation. 

What will you learn?

This virtual training session is one to mark on your calendar. Basic Video Fundamentals will break down all of the basics when it comes to creating video content. Braxton will cover a variety of tools you likely have at your disposal, and teach you the easiest ways to optimize these tools to create incredible visual content. He will also share some beginner tips on editing, as well as the keys for captivating content that resonates with your audience. 

Who is this session for?

This session is a must-see for all team members working with digital media. No matter what element of the digital strategy you assist with, this session will help you. If your team has been wanting to try video creation but has been too afraid, this session will change everything. Understanding how to create a basic video will help your campaign in more ways than you can imagine. 

Who is leading it?

Video Director Braxton Z. Parr will be leading the Basic Video Fundamentals session. Braxton is a Video Director for the Democratic National Committee, where he does overthink from conceptualization to pre and post-production and video team management. He has sears of experience in videography including editing, scripts, camera operation, and more. You can count on him to deliver an easy-to-follow session as he also creates PowerPoints and business proposals, and has served as a public speaker on behalf of the video team for live events. 

Learn some of his personal tips so you can leverage videos for your campaign. Sign up now for the Digital Campaign Camp 2020 by filling out the form below to see Braxton’s session and the many other valuable sessions by industry leaders. 


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