Audience Archetypes Strategy for Engagement

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Audience Archetypes Strategy for Engagement

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Thursday, July 18th at 3 ET / 12 PT Approx 60 Minutes

Cost: $30

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Description:

Critical to good campaign strategy in planning, web design, and content development is having an archetype to your core audience/s. Too often projects are planned without a clear idea of who the different audiences in the campaign are. This training is all about prepping you with a simple theory of why to use archetypes, and practical tools for developing and implementing them. Join us to learn about how to share the value of audience archetypes, as well as how to develop, and use them throughout your content to strategically increase engagement. 

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Resources: Project Planning Blueprint

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Register and pay for this on-demand training

(Current members do not need to pay to watch on-demand)

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Key takeaway:

The essential strategy for Audience Archetypes and how to strategically implement to increase engagement. 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”0|1px|0|0px|false|false”][et_pb_row custom_padding=”10px|0px|9px|0px|false|false” _builder_version=”3.22.3″][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_team_member name=”Brad (Schenck) Caldana” position=”Author of The Digital Plan and Senior Digital Strategy Trainer” image_url=”https://centerfordigitalstrategy.com/wp-content/uploads/2019/02/Avatar-Brad-Caldana-The-Digital-Plan-1.jpg” facebook_url=”https://www.facebook.com/TheDigitalPlan/” twitter_url=”https://twitter.com/TheDigitalPlan/” linkedin_url=”https://www.linkedin.com/in/bradcaldana/” icon_color=”#b1de00″ admin_label=”Instructor – Brad Caldana” _builder_version=”3.19.18″ header_level=”h3″ header_font=”|700|||||||” header_text_align=”left” header_font_size=”30px” header_line_height=”1.2em” border_radii_image=”on|180px|180px|180px|180px” border_color_all_image=”#ffffff” custom_margin=”0px||” global_module=”29322″ saved_tabs=”all”]

Brad (Schenck) Caldana is a leading digital and engagement strategist for nonprofits and political campaigns. He’s been driving engagement via the internet for over a decade and the author of “The Digital Plan — Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.” His trainings have empowered thousands of people around the world.

Important roles he’s held: President Obama’s 2012 Training Director and  battleground state digital strategy, Digital Strategy for the Democratic National Committee, Digital Strategy for the Obama-Biden 2012 Inaugural team, founding Digital Strategist for Organizing for Action, CREDO SuperPAC Digital Strategy, Head of Engagement for Vote.org, Rainforest Action Network Digital Engagement Director, and dozens of other campaigns and international nonprofits.

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Audiences:

 

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Leadership

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All Digital Directors, Communications Directors, Social Media Managers, and Content Managers should have a strategic understanding of Audience Archetypes and implementing them. 

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Digital Staff

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All Social Media staff, blog and site content creators, video staff, or anyone creating content should have a strategic understanding of Audience Archetypes and be implementing them

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Activists

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Anyone working on a project, campaign, or nonprofit will find value in understanding audience archetypes.

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Agenda:

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  • Problem
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  • Audience Archetype Strategy
  • Creating Archetypes
  • Q&A

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