7 Digital Hacks for your 2019 strategy

Getting your digital strategy right for 2019 is critical for organizational success. Looking for quick hacks to game the system and leapfrog your competition always sounds great… But the reality is most hacks leave you with hollow successes that don’t actually move you closer to your goals.

So let’s get real and talk about 7 actual strategies to advance your goals and succeed in the digital realm.

1 Strategic training for your organizational leadership.

As the world becomes ever more digital business and organizations who figure out digital strategy are thriving. It’s critical leadership understands real strategy and think about becoming a more digital organization. This means leaders need to step up and get more digital training.

2 Strategic training for your digital staff.

Too often digital staff come from a background of skills like design, writing, development etc. It’s essential you or your staff get real training to develop more rounded strategy beyond the tactics they know well.

3 Holistic planning with organizational level goals.

Too often we see digital planning as a set of tactics for a goal or project without a bigger organizational framework.

4 Commit to long-term digital infrastructure.

This means investing in things like a website you can iterate on, a proper CRM to track and build engagement over time, and the tools you need to thrive as a digital organization.

5 Use consistent planning and approval processes.

The more efficient you make your digital work the more you can do and the more you can build engagement.

6 Create realistic plans and expectations.

Most digital staffers we talk too are struggling with too many expectations heaped on them. We need to create realistic plans and strategies.

7 Create a long-term plan that is right for your organization!

Benchmarks and knowing what similar organizations are doing is helpful but what you need is a budget and plan that is right for your organization.


Ok here are a few  ̶h̶a̶c̶k̶s̶ tips for growing your digital engagement in 2019.

1) Great video! Facebook and Twitter are still emphasizing video on their platforms. Make great videos and thrive.

2) Test, test, test, emails! We keep bumping into organizations that aren’t consistent with their email testing. At least test subject lines every time and check out our upcoming webinars to make your email strategy better.

3) Make sure your website works for your supporters. Ask for explicit feedback and use google analytics to figure out where people are going.

Best of luck with your 2019 digital strategy and we look forward to seeing you online and at trainings this year.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author and Senior Digital Strategist & Trainer at The Digital Plan

Brad is the author of The Digital Plan, founder of the website and training community.  Currently, Brad helps nonprofits, campaigns, and organizations of all sizes with their digital strategy, coaching, and training. 


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