3 Essential Facebook Ad Audiences to Raise Money

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3 Essential Facebook Ad Audiences to Raise Money | On-Demand

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Description:

Join this class to learn the three most effective Facebook ad audiences to target to raise money.

If you join the webinar, you’ll learn how to:

  1. reach people who started to donate, but got distracted and didn’t give
  2. reach your email list to increase the performance of your emails
  3. reach people who are similar to your best donors

You’ll also learn why you should target these audiences, get the pros and cons of each, and see example ads to help kickstart your journey with Facebook ads.

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    Agenda:

    • Intro
    • Audience 1
    • Audience 2
    • Audience 3
    • Q&A

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    Resources

    Learn Facebook ad tactics

    Facebook has free high-quality self-paced courses to help you learn how to use Facebook ads.

    Enrollment for Randall’s online course that teaches how to build your email list with people who are likely to become donors is open till Wednesday, October 23rd. Get more details and enroll here: https://learn.randallsmith.io/a/18719/piVC5f9K

    Example ad campaigns

    A Trilogy Interactive study found that amplifying an email send with Facebook ads increased the conversion rate and the average donation size. [pdf]

    M+R has good advice and example ads from the National Domestic Workers Alliance, NRDC, and other organizations.

    Charity:Water targeted video ads to lookalike audiences to increase monthly donations, raising $470,000 in annual recurring revenue and achieving a 5x return on ad spend.

    More examples from Facebook.

     

    Integrating ads into mobilizing and organizing

    Watch this webinar recording to see how Movimiento Cosecha used digital, including Facebook ads, to organize the largest immigrant-led day of action in a generation.

    Free money

    The Progressive Multiplier Fund has grants and loans to test or scale using Facebook ads for fundraising.

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    Audiences:

     

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    Leadership

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    Digital Directors and Development Directors: You’ll get a big picture overview of three Facebook ad tactics for fundraising.

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    Digital Staff

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    Digital staff members will learn three Facebook ad tactics and get ideas for ad creative to use.

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    Activists

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    This kind of strategy will be valuable as your project or organization grows. 

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ custom_padding=”0|1px|0|0px|false|false”][et_pb_row _builder_version=”3.25″ custom_padding=”10px|0px|9px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Randall Smith” position=”Director, PowerLabs” image_url=”https://centerfordigitalstrategy.com/wp-content/uploads/2019/10/Randall-Smith-PowerLabs.jpeg” twitter_url=”https://twitter.com/randallito” linkedin_url=”https://www.linkedin.com/in/randallito/” icon_color=”#b1de00″ admin_label=”Trainer” _builder_version=”3.24″ header_level=”h3″ header_font=”|700|||||||” header_text_align=”left” header_font_size=”30px” header_line_height=”1.2em” custom_margin=”0px||” border_radii_image=”on|180px|180px|180px|180px” border_color_all_image=”#ffffff”]

    Randall Smith helps organizers design and run people-powered campaigns. He is the founder of PowerLabs and teaches online courses at randallsmith.io. Organizations he has worked with include Courage Campaign, Free Press, IfNotNow, Movimiento Cosecha and Sunrise Movement.

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