2020 Cohorts and Courses Announcement

We are thrilled to let you know about the biggest grouping of cohorts we’ve ever launched! We’ve been listening to attendees and members like you since we launched. We’ve been adapting to your evolving technology, strategy, and your needs.

4 big cohorts to better pace learning and strategy. A special new WordPress building course and more coming!


Digital for Political Campaigns — 2020 Strategy Cohort

(Not included with All – Access Membership)
This is a special cohort for political campaigns including a website template, email templates, design templates, a 9-lesson course, and 2 monthly sessions. This is essential digital strategy for fundraising, voter engagement, persuasion, supporter recruitment, and mobilization to Get Out the Vote!

As a member of the Digital Strategy cohort, you’ll power up your political campaign alongside other campaign staff, candidates, and skilled digital communicators, organizers, and online fundraising professionals.

Sessions start January 2019


Matrix of Engagement 2020 Cohort

(Included with All – Access Membership)
We expanded our popular Matrix of Engagement Cohort from a 6-month to 12-month cohort. The Matrix of Engagement is a holistic digital strategy framework. Go beyond clicks, ladders, and short term goals. Evolve your digital strategy into a human-centered growth and engagement program.

Sessions start January 2019


Email Program Management Strategic Cohort

(Included with All – Access Membership)
Our 4-week Email Program Management course is becoming an even bigger 12-month cohort. Learn the essential strategy, tactics, and tips to manage a strategic email program. Monthly sessions and peer learning.

Sessions start January 2019


Social Media — Strategic Cohort

(Included with All – Access Membership)
We’ve run several classes on social media over there years. Now we are building a bigger 12-session cohort. You’ll learn real strategy and get equipped with templates. We’ll introduce you to the latest tools and tips to manage a strategic social media program. Monthly sessions and peer learning.

Sessions start February 2019


WordPress Site Building Course

A brand new 8-week course that will teach you how to launch and build a basic WordPress based website. We’ll go from scoping to deploying a new WordPress based website. You’ll understand how to do it all using the Divi builder used on over half a million websites

Classes start February 19th, 2019

All – Access Membership

The All-Access Membership, includes our standard cohorts, live courses, self-paced courses, and classes. That means access to our Matrix of Engagement 2020 Cohort, Email Program Management Strategic Cohort, and Social Media — Strategic Cohort.

The All-Access Membership is only $95 per month. You can add team members for only $50.

Brad (Schenck) Caldana

Brad (Schenck) Caldana

Author and Senior Digital Strategist & Trainer at The Digital Plan

Brad is the author of The Digital Plan, founder of the website and training community.  Currently, Brad helps nonprofits, campaigns, and organizations of all sizes with their digital strategy, coaching, and training. 


Updates Coming Soon



Updates Coming Soon
On-Demand Trainings